End User Licence Agreement (EULA)

This end user licence agreement (EULA) is a legal agreement between you (you) and ultra display ads Signage Limited incorporated and registered in England and Wales with company number 07811749 whose registered office is at Curtis House, 34 Third Avenue, Hove, BN3 2PD, United Kingdom; or ultra display ads Signage Netherlands BV, a wholly owned subsidiary of ultra display ads Signage Ltd, incorporated and registered in The Netherlands with Kvk 80891101 whose registered office is at Blaak 520, 3011TA, Rotterdam, Netherlands; (ultra display ads Signage, us or we):

YOU MUST ONLY ACCEPT THESE TERMS IF YOU AGREE TO THEM IN THEIR ENTIRETY.

by accepting these terms you THEREFORE EXPRESSLY agree that:

Definitions and interpretation

14 Day Trial: means a free 14 day trial of the ultra display ads Solution or ultra display ads Cloud. If not converted to a full ultra display ads Licence the ultra display ads Solution or ultra display ads Cloud will be automatically removed and any data in the CMS will be lost. The relevant terms of this Agreement will apply during any trial period.

AGPLv3: means the GNU Affero General Public License 3.0 details of which can be found at https://opensource.org/licenses/AGPL-3.0.
Acceptable use Policy: means the ultra display ads acceptable use policy as amended from time to time;

Applicable Laws and Regulations: means any laws or regulations that apply to the import, export or use of the ultra display ads Solution or ultra display ads Cloud in your or any relevant jurisdiction, including any technology control or import or export restrictions.
Commencement Date: means the date on which the Services are first supplied, including under a Plan, or such other date as may be specified in an Order or Statement of Work or agreed between the parties in writing.

Data Protection Legislation: means all applicable UK data protection and privacy legislation in force from time to time including the Data Protection Act 2018;Distributor: means an authorised ultra display ads Signage distributor;
Documentation: means any documentation, including online documentation, Specification, ultra display ads Manual and Knowledge Base, provided by us in the performance of this Agreement or a EULA or Plan, and each as amended from time to time;
End User: means the licensee of the ultra display ads Solution or ultra display ads Cloud, or Services, supplied by us under this Agreement or supplied by Reseller;

EULA: means an End User LicenceAgreement (EULA) provided by ultra display ads Signage that an End User must agree to adhere to in order to use ultra display ads Solution or ultra display ads Cloud or Services.

Expiry Date: means the date on which the Services, including as made available under a Plan, shall no longer be supplied.
Fees: means the fees or charges payable for a ultra display ads Licence (including under a Plan), Goods or Services.
Force Majeure: means an event or sequence of events beyond a party’s reasonable control (which could not reasonably have been anticipated and avoided by a party) preventing or delaying it from performing its obligations hereunder, including without limitation war, strikes, disease, natural disaster or adverse weather conditions;

Goods: means the products ordered by and supplied to you including any add-ons under a Plan;
Intellectual Property Rights (IPRs): means copyright, rights in inventions, patents, know-how, trade secrets, trade marks and trade names, service marks, design rights, rights in get-up, database rights and rights in data, semiconductor chip topography rights, the right to sue for passing off, mask works, utility models, domain names, social media and online accounts and all similar rights and, in each case:

a) whether registered or not,
b) including any applications to protect or register such rights,
c) including all renewals and extensions of such rights or applications,
d) whether vested, contingent or future and
e) wherever existing;

My Account: means the customer portal made available to you, or End Users, to manage account preferences and to maintain up to date contact information.Open Source: means the following components of the ultra display ads Solution:
a) ultra display ads Content Management System (CMS)
b) ultra display ads Message Relay (XMR)
c) ultra display ads Manual
d) ultra display ads for Windows Player, and
e) ultra display ads for Linux Player

Order: means any order incorporating a quotation for the supply of ultra display ads Solution, ultra display ads Cloud or any related, complementary or other products and/or Goods or Services including by reference to a Statement of Work or a Plan and which has been accepted in writing by ultra display ads Signage.

Plan: means a subscription plan in accordance with which any Services, ultra display ads Solution, ultra display ads Cloud or Goods are made available to you, including under a ultra display ads Licence, from the Commencement Date.

Release: means the release version of the ultra display ads Solution (for example 2.X.X) for which patches, updates or fixes shall be made available to the End User by us under this Agreement or a EULA (each patch, update or fix under a Release shall be a ” Version”). Reseller: means an authorised ultra display ads Signage reseller or white label reseller;

Services: means the services to be supplied by ultra display ads Signage, including any Support Services, as set out in the applicable Order and/or Statement of Work (including where applicable ultra display ads Solution, ultra display ads Cloud or Goods are supplied under a Plan).
Specification: means the specification for the ultra display ads Solution, ultra display ads Cloud or Goods as set out in the Documentation or made available to the End User on the Commencement Date and as amended from time to time.

Statement of Work: means the description or specification for the Services, as referenced in the applicable Order and provided in writing by ultra display ads Signage to you including, without limitation, any bespoke or generic design, development, modifications or enhancements to the ultra display ads Solution or ultra display ads Cloud or any related, complementary or other Goods or products and any Support Services made available under a Plan.
Support Services: means the standard support services that ultra display ads Signage provides in respect of any Plan, ultra display ads Licence or any related, complementary or other Goods or products including as further set out in a Statement of Work or as otherwise agreed in writing between by ultra display ads Signage from time to time.

Term: means the period of time from the Commencement Date during which ultra display ads Signage shall provide the ultra display ads Solution, ultra display ads Cloud, Goods or Services under a Plan or as set out in this Agreement or applicable Order and/or Statement of Work or as otherwise agreed in writing between the parties.ultra display ads Cloud: means the cloud hosted version of the ultra display ads Solution, comprising proprietary or open source code, components or materials, including:
a) Content Management System (ultra display ads CMS)
b) ultra display ads Player(s)

and associated display slots, urls, domains and other elements purchased individually by the End User as part of a Plan, and the Documentation. ultra display ads Player: means a proprietary version of the ultra display ads Player that is for use with a dedicated third party platform, such as Android, webOS and Tizen, among others.ultra display ads Solution: means the ultra display ads Digital Signage Solution comprising proprietary or open source code, components or materials, including:
a) ultra display ads CMS
b) ultra display ads Message Relay (XMR)
c) ultra display ads Manual
d) ultra display ads Player(s)

that, among other features, powers digital signage networks on smart TV and display screens, and the Documentation

Interpretation

In this Agreement, unless the context otherwise requires:

1.2.1 the singular includes the plural and vice versa;

1.2.2 references to subclauses, clauses or Schedules are to subclauses, clauses or Schedules of this Agreement;

1.2.3 references to persons include individuals, trusts, partnerships, unincorporated bodies, government entities, companies and/or corporations (in each case whether or not having separate legal personality);

1.2.4 ‘including’ (or similar words) means including without limitation;

1.2.5 clause headings do not affect their interpretation; and

1.2.6 references to legislation (including any subsidiary legislation) include any modification or re-enactment thereof.

Grant and scope of licence, minor changes and Releases

In consideration of you agreeing to abide by the terms of the AGPL 3.0 ultra display ads Signage shall license to you the ultra display ads Open Source Components.

2.2 ultra display ads Solution

In consideration of you agreeing to abide by the terms of this Agreement, we hereby grant to you a personal licence to use the ultra display ads Solution (including under a Plan), except the ultra display ads Open Source Components, subject to the following conditions:

2.2.1 Exclusivity: the licence is non-exclusive;

2.2.2 Transferability: the licence is non-transferable and cannot be sublicensed;

2.2.3 Equipment: the ultra display ads Solution may only be used on the hardware and applications set out in the Specification;

2.2.4 Purpose: the ultra display ads Solution may only be used in connection with the Customer’s own purposes subject to other restrictions on use in clause 3 (Use of the ultra display ads Solution); and

2.2.5 Term: the licence extends to a single Release of the ultra display ads Solution.

2.3 ultra display ads Cloud

In consideration of you agreeing to abide by the terms of this Agreement, we hereby grant to you a personal licence (including under a Plan) to use the ultra display ads Cloud, and a single Release version of the ultra display ads Player (the cost of which is separate to a display slot licence), and associated elements as required by the End User, except the ultra display ads Open Source Components, subject to the following conditions:

2.3.1 Exclusivity: the licence is non-exclusive and extends to the hosting of a single display slot for use with a single ultra display ads Player;

2.3.2 Transferability: the licence is non-transferable and cannot be sublicensed;

2.3.3 Equipment: ultra display ads Signage shall host the Cloud ultra display ads Solution while the ultra display ads Player may only be used on the hardware and applications set out in the Specification.

2.3.4 Purpose: the Software may only be used in connection with the Customer’s own purposes subject to other restrictions on use in clause 3 (Use of the Solution); and

2.3.5 Term: on a monthly or annual licence, as agreed by ultra display ads Signage or its authorised Distributor or Reseller for the duration of the Plan.

(2.2 and 2.3 shall be collectively referred to as a ” ultra display ads Licence”).

3. Use under a ultra display ads Licence

3.1. You shall not use or access the ultra display ads Solution or ultra display ads Cloud under a ultra display ads Licence contrary to any restriction stated in this Agreement or in contravention of our Acceptable Use Policy.

3.2. With the exception of the ultra display ads Open Source Components you are not permitted to:

3.2.1. distribute, license, sell or otherwise deal in or encumber the ultra display ads Solution or ultra display ads Cloud;

3.2.2. translate, adapt, disassemble, reverse engineer or decompile the ultra display ads Solution (or any part of it), nor make any modifications, additions or enhancements to it;

3.2.3. combine, merge or otherwise permit the ultra display ads Solution (or any part of it) to become incorporated in any other program, nor arrange or create derivative works based on it;

3.2.4. copy the Documentation, ultra display ads Solution (or any part of it), except where such copying is incidental to normal use or for such back-ups as are reasonably necessary for operational security, provided that you keep accurate and up-to-date records of such copying;

3.2.5. use the ultra display ads Solution or ultra display ads Cloud on behalf of or make it available to any third party or allow or permit a third party to do so, without the written consent of ultra display ads Signage.

3.3. We may update or require you to update the ultra display ads Player or ultra display ads Solution to a new Version or Release, for example in the case of a technical, operational or security risk, provided that the same shall always match the Documentation – the ultra display ads Player or ultra display ads Solution will work with the current or previous Release of the operating systems as set out in the Specification (as it may be amended from time to time).

3.4. To guarantee optimal performance of ultra display ads Solution and ultra display ads Cloud it will be necessary for ultra display ads Signage to perform routine maintenance. Such maintenance may require us to take servers off-line, typically during off-peak hours. Where reasonably possible we will aim to give advance notice of maintenance requiring the servers to be taken off-line.

3.5. We may access your ultra display ads CMS on demand using an administrator account in order to provide support for the ultra display ads Solution or ultra display ads Cloud. We may also access the ultra display ads CMS at other times as necessary to ensure smooth running of the same to you and other users. In exceptional circumstances, this access may necessitate making changes to the way your ultra display ads CMS is configured. Wherever possible we will always aim to give notice of what has been changed and the reason for such change.

3.7. It is your responsibility to keep any password provided to you or chosen by you for use and access to the ultra display ads Solution of ultra display ads Cloud confidential. In order to ensure security this password should be changed on a regular basis and we recommend that you use a password that comprises a combination of letters, numbers and symbols to better prevent unauthorised access or brute force attacks, and that a two-factor authentication system is utilised. We cannot be liable for any data losses or security issues that arise as a result of a misplaced, hacked or stolen password.

3.8. You must ensure you comply with any Applicable Laws and Regulations applicable to your use of the ultra display ads Solution or ultra display ads Cloud.

4. Supply of Services

4.1. This clause, along with the other relevant terms of this Agreement, set out the basis on which ultra display ads Signage shall supply Services to you.

4.2. An Order constitutes an offer by you to purchase Services from ultra display ads Signage in accordance with this Agreement including as further set out in any Statement of Work.

4.3. In the event of a conflict between this Agreement and the individual terms contained in the Order or Statement of Work the terms of this Agreement shall prevail unless some or all of these terms are expressly disapplied by ultra display ads Signage in writing – and combined they shall constitute the entire agreement between you and ultra display ads Signage for the Services to the exclusion of any other terms that you may seek to impose or incorporate, or which are implied by trade, custom, practice or course of dealing.

4.4. Any quotation given by the ultra display ads Signage for Services is only valid for a period of 30 days from its date of issue. Quotations are not binding on ultra display ads Signage until an Order has been accepted.

4.5. ultra display ads Signage shall:

4.5.1. provide the Services to you in accordance with the Order and Statement of Work from the Commencement Date for the Term or as otherwise agreed by us in writing.

4.5.2. use all reasonable endeavours to meet any performance dates for the Services specified in the Order or Statement of Work, but any such dates shall be estimates only and time shall not be of the essence under this Agreement . ultra display ads Signage shall also not be responsible for any delays caused or contributed to by the late provision of third party suppliers or sub-contractors.

4.5.3. have the right to make any changes to the Services which are necessary to comply with any applicable law, regulation or safety requirement, or which do not materially affect the nature or quality of the Services, and ultra display ads Signage shall notify you in any such event, and

4.5.4 use reasonable care and skill in providing the Services.

4.6. In consideration of ultra display ads Signage’s performance of the Services you shall:

4.6.1. provide all assistance, including any physical or network access, required to enable ultra display ads Signage or its sub-contractors to perform the Services;

4.6.2. pay the Fees as specified in the relevant Order or Statement of Work, and

4.6.3. you accept that the Services are personal to you and may not be assigned without the express written consent of ultra display ads Signage.

4.7. The Fees for Services may be charged on a project or time and materials basis (for example, where additional or out of scope services are required):

4.7.1. if charged on a time and material basis, the Fees shall be calculated in accordance with ultra display ads Signage’s standard daily rates, as set out in the Order or as made known to you from time to time, and

4.7.2. ultra display ads Signage shall be entitled to charge you for any expenses reasonably incurred by ultra display ads Signage or any sub-contractor engaged in connection with the Services including, but not limited to, travelling expenses, hotel costs, subsistence and any associated expenses, and for the cost of services provided by third parties and required by ultra display ads Signage for the performance of the Services, and for the cost of any materials.

4.8. ultra display ads Signage reserves the right to increase its standard daily rates by giving notice to you at any time before performance provided that any increase reflects any increase in the cost to ultra display ads Signage which is due to:

4.8.1. any factor beyond the control of ultra display ads Signage (including foreign exchange fluctuations, increases in taxes and duties, and increases in labour, materials and other manufacturing costs);

4.8.2. any request by you to change the delivery date(s), quantities or types of Services ordered, or the Statement of Work or any Plan; or

(a) any delay caused by any instructions of yours in respect of a failure by you to give ultra display ads Signage adequate or accurate information or instructions in respect of the Services, and

(b) ultra display ads Signage shall invoice you at the time and frequency specified in the Order or Statement of Work.

4.9. If ultra display ads Signage’s performance of any aspect of the Services is prevented or delayed by any act or omission by you or failure by you to perform any relevant obligation (” Customer** Default**”), it shall:

4.9.1. be entitled to suspend performance of the Services until such time as the Customer Default has been remedied and to be relieved from performing its obligations to the extent that it has been delayed or prevented from carrying them out;

4.9.2. not be liable for any costs or losses sustained or incurred by you arising directly or indirectly from ultra display ads Signage’s failure or delay to perform any of its obligations as set out in this clause 4, and

4.9.3. you shall reimburse ultra display ads Signage on written demand for any costs or losses sustained or incurred by ultra display ads Signage arising directly or indirectly from the Customer Default.

4.10. An agreement for the Supply of Services shall continue for the Term unless terminated:

4.10.1. in accordance with any notice period set out in the Order or Statement of Work or if no notice period is given on reasonable notice, or

4.10.2. if a party provides written notice of the occurrence of any material default and such default is not cured within a fourteen (14) day period commencing on the date of such written notice, and

4.10.3. on suspension or termination of this Licence for any reason each party shall pay to the other without any withholding or set-off all outstanding unpaid invoices in accordance with the payment terms herein.

4.11. Suspension, termination or expiry of this Licence shall not adversely affect any rights existing as of the effective date of termination and the accrued rights and remedies provided in this Licence are cumulative and in addition to any other rights or remedies available at law or equity, including the right to claim damages, in respect of any breach of a contract which existed at or before the date of suspension, termination or expiry of this Licence.

4.12. Further to clause 9, all Intellectual Property Rights in or arising out of or in connection with the Services shall be owned by ultra display ads Signage or its licensors and no transfer of any rights or ownership in the Intellectual Property Rights is implied.

4.13. You acknowledge that, in respect of any third party Intellectual Property Rights in the Services, any use of any such Intellectual Property Rights is conditional on ultra display ads Signage obtaining a written licence from the relevant licensor on such terms as will entitle ultra display ads Signage to licence such rights to you.

4.14. In the course of performing the Services, one party may disclose to the other information relating to its business affairs, products and software and both parties acknowledge and agree that all such information is the confidential, proprietary or trade secret information of the disclosing party (” Confidential Information”) and a recipient party will maintain the confidentiality of all Confidential Information which may be disclosed to it in the course of the Services, and which obligation of confidentiality shall survive the suspension, termination or expiry of this Licence.

5. Supply of Goods

5.1. This clause, along with the other relevant terms of this Agreement, sets out the basis on which ultra display ads Signage shall supply Goods to you.

5.2. An Order constitutes an offer by you to purchase Goods in accordance with the terms of this Agreement and shall only be deemed to be accepted when ultra display ads Signage issues a written confirmation of the Order.

5.3. Any images, description or advertising used by ultra display ads Signage in relation to the Goods are produced for the sole purpose of giving an approximate idea of the Goods referred to. They shall not form part of the Contract nor have any contractual force.

5.4. Any quotation given by the ultra display ads Signage for Goods is only valid for a period of 30 days from its date of issue. Quotations are not binding on ultra display ads Signage until an Order has been accepted.

5.5. The Goods are as described in the Documentation, which we reserve the right to amend from time to time including if required by any applicable statutory or regulatory requirements.

5.6. Delivery of the Goods shall be to the location set out in the Order and delivery shall be completed by ultra display ads Signage once the Goods are accepted by a third party carrier.

5.7. Any dates quoted for delivery are approximate only, and the time of delivery is not of the essence. ultra display ads Signage shall not be liable for any delay in delivery of the Goods or that is caused by a Force Majeure event, a failure to provide us with adequate or complete delivery instructions or any delay or failure by a third party carrier. If a third party carrier provides proof that the Goods have been delivered or accepted at the delivery address then they shall be deemed to have been delivered or accepted ( Delivery ).

5.8. We may deliver the Goods by instalments, which shall be invoiced and paid for separately. Any delay in delivery or defect in an instalment shall not entitle you to cancel any other instalment.

5.9. The risk in the Goods shall pass to you on Delivery where you have chosen delivery insurance, where no delivery insurance is chosen risk in the Goods shall pass to you on receipt by our nominated courier.

5.10. Title to the Goods shall not pass to you until we receive payment in full for the Goods and any other products or Services we have supplied to you under an Order or applicable Statement of Work, in which case title to the Goods shall pass at the time of payment of all such sums.

5.11. Until title to the Goods has passed to you, you shall:

5.11.1. store the Goods separately from all other goods held by you so that they remain readily identifiable as ultra display ads Signage’s property;

5.11.2. not remove, deface or obscure any identifying mark or packaging on or relating to the Goods;

5.11.3. maintain the Goods in satisfactory condition and keep them insured against all risks for their full price from the date of delivery;

5.11.4. notify ultra display ads Signage immediately if it becomes subject to any of the events listed in Clause 8.3 and Clause 12.

5.12. If before title to the Goods passes to you, you become subject to any of the events listed in Clause 8.3, then, without limiting any other right or remedy we may have:

5.12.1. your right to resell the Goods or use them in the ordinary course of business ceases immediately; and

5.12.2. we may at any time require you to deliver up all Goods in your possession that have not been resold, or irrevocably incorporated into another product and if you fail to do so promptly, enter any of your premises or the premises of any third party where the Goods are stored in order to recover them.

5.13 Where the customer is located, or goods are to be delivered, outside of the UK and the European Union the customer shall be responsible for payment of all local import duties and taxes and any regulatory or other import clearances that may be required. Where the customer is able to pre-pay local import duties and taxes, and obtain any necessary clearances, in advance an option to do so will be presented at checkout.

5.14 Further details of the delivery, insurance and pre-paid duty options are available at our FAQs.

6. Payment

6.1. All Fees must be paid in advance, including any applicable import or export charges, unless ultra display ads Signage agrees to provide Goods or Services under an Order, Statement of Work (including in relation to any Plan) in which case the Fees must be paid as set out in the Order or Statement of Work.

6.2. Payment will be due on the basis of the ultra display ads Solution, ultra display ads Cloud, Plan, Goods or Services selected. ultra display ads Cloud shall be paid for in advance on either a monthly or annual (12 month) basis or as otherwise agreed in writing with ultra display ads Signage.

6.3. For ultra display ads Cloud we will aim to send an automatic renewal reminder in advance and you will be automatically invoiced the relevant Fee 30 days ahead of the anniversary of the expiry of the ultra display ads Licence (and in accordance with any Plan) unless we or you have terminated the service, in accordance with clauses 12 or 13.

6.4. We reserve the right to change the Fee and/or nature of the relevant licence by giving reasonable written notice of any changes (including in relation to any Plans). No new Fee or licence terms will be imposed before the expiry of any existing ultra display ads Licence but may be applied on renewal.

6.5. Notice of Fee changes will be given by e-mail to the billing address given at the time of the first order or if different the billing address stored in your My Account.

6.6. All payments must be made in the currency indicated at the time of purchase or as set out in the relevant invoice and all payments due are inclusive of all applicable taxes except any applicable import or other charges (see clause 5.13).

6.7. You warrant that you are lawfully authorised to make payment using the credit or debit card or other payment facility you disclose to us.

6.8. In the event that you are not the named cardholder for any payments made you warrant that you and the actual cardholder accept the terms of this Agreement and shall have joint and several liability for the Fee. You shall fully indemnify us in the event that the cardholder or issuer declines any Fee payment, including all costs incurred in administering your non-payment and obtaining payment of the Fee due.

6.9. Where you choose to provide us with information (including personal data) relating to yourself or a third party, including but not limited to payment information as a result of a purchase form our website, you expressly consent, or warrant that you have the express consent of that third party, for us to use and to share this information, including relating to the services purchased and to enable the third party to ascertain the terms of this Agreement and the grounds for any payment(s) and to contact the third party for any purposes including as a mandate to take recurring payments due under this Agreement or a ultra display ads Licence. In any event any personal data we collect will only ever be used in accordance with the terms of our Privacy Policy and any processing of any personal data supplied to us is regulated by the terms of our Data Processing Policy which is expressly incorporated into this Agreement.

6.10. Payments processed by third party payment processors are subject to those processor’s own terms and conditions of service, and we make no representations or warranties with respect to those terms.

6.11. All invoices or receipts will be sent via the email disclosed to us after a purchase or renewal transaction is completed or if different the email address stored in your My Account.

6.12. Any overpayment or credit notes may at our sole discretion be used against any Fees due. Where the value of the overpayment or credit note is less than the Fee due the remainder of the balance shall be invoiced to you.

7. Chargebacks

7.1. If you or your payment provider withdraw any payments made to us (via a bank, credit card or PayPal account – a ” Chargeback”) you may be subject to an administration fee of £50 should we at our discretion deem the Chargeback to be unfair. We reserve the right to recover from you any Fees due.

7.2. If a Chargeback is made, we reserve the right to interrupt, suspend or cancel any live ultra display ads Licences (including operating under a Plan). Such interruption, suspension or cancellation does not relieve you from any liability to pay any Fees overdue and payable to us.

8. Right of suspension

8.1. We may have to suspend the supply of ultra display ads Solution or ultra display ads Cloud, including under any Plan, to End Users, to:

8.1.1. deal with technical problems or make minor technical changes;

8.1.2. update ultra display ads Solution or ultra display ads Cloud to reflect changes in relevant laws and regulatory requirements;

8.2. We will not charge you for the ultra display ads Solution or ultra display ads Cloud during the period for which they are suspended.

8.3. In addition to the other rights and remedies set out in this Agreement ultra display ads Signage may, at its sole discretion, and with immediate effect by giving written notice to you, suspend any ultra display ads Licence and the supply of the ultra display ads Solution or ultra display ads Cloud including under any Plan and any Goods or Services (including under a Statement of Work) supplied in accordance with this Agreement if:

8.3.1. you fail to pay any amount due under this Agreement on the due date for payment, or within 7 days of being reminded that payment is due; or

8.3.2. you suffer or you become (or ultra display ads Signage reasonably believes you will become) subject to an insolvency or administration or insolvency, or administration-type event or are (or ultra display ads Signage reasonably believes you will become) unable to pay your debts as they fall due; or

8.3.3. you consistently or materially breach the terms of this Agreement.

8.4. On suspension or termination of this Agreement for any reason you shall immediately pay to ultra display ads Signage all outstanding Fees, including any unpaid invoices and any applicable interest including any fees accrued or due in relation to the period of suspension. The accrued rights and remedies of ultra display ads Signage at termination shall not be affected, including the right to claim damages in respect of any breach of a contract which existed at or before the date of suspension, termination or expiry of this Agreement or ultra display ads Licence.

8.5. Non-payment of a recurring invoice may be subject to a £20 administration charge. You are responsible for all Fees or charges owed or due under this Agreement and for all costs incurred in administering your non-payment and obtaining payment of any Fee due.

8.6. You are required to have registered with us a valid email address at all times, which must be stored in My Account. Failure to do so may result in suspension of your ultra display ads Licence.

8.7. If you are a consumer: we will endeavour to contact you in advance to tell you we will be suspending supply of ultra display ads Solution or ultra display ads Cloud unless the problem is urgent or an emergency. If we have to suspend ultra display ads Solution or ultra display ads Cloud for longer than 7 days in any 30 day period we will adjust the Fee so that you do not pay for ultra display ads Solution or ultra display ads Cloud while they are suspended. You may contact us to end the contract for ultra display ads Solution or ultra display ads Cloud if we suspend it, or tell you we are going to suspend it, in each case for a period of more than 7 days and we will refund any sums you have paid in advance in respect of the period after you end the contract.

9. Intellectual property rights

9.1. Except for a licence to use ultra display ads Open Source Components or ultra display ads Licence as expressly granted above, you shall not acquire in any way, any title, rights of ownership, or Intellectual Property Rights of whatever nature in the ultra display ads Solution or ultra display ads Cloud, or Goods or in any part thereof , or in any copies of it and no Intellectual Property Rights of either party are transferred or licensed as a result of this Agreement or ultra display ads Licence.

9.2. ultra display ads Signage in no way sells or grants to you ownership or a licence, where none is available for ultra display ads Signage to give, in any open source or non-proprietary code, components or materials, including the ultra display ads Open Source Components, comprising or incorporated into the ultra display ads Solution or ultra display ads Cloud or any Goods.

9.3. You acknowledge and understand that the ultra display ads Solution, ultra display ads Cloud and Goods supplied by ultra display ads Signage contain confidential and proprietary information and you shall not conceal, modify, remove, destroy or alter in any way any proprietary Intellectual Property Rights or trade marks of ultra display ads Signage, or our licensors, on or in the ultra display ads Solution or ultra display ads Cloud or Goods or any related materials or documentation except as permitted by this Agreement or the ultra display ads Licence.

9.4. You have no right to have access to ultra display ads Solution or ultra display ads Cloud in source code form other than as expressly provided in this Agreement or any ultra display ads Licence.

9.5. If you notify us in writing of any defect or fault in the ultra display ads Solution, ultra display ads Cloud, Goods or Services as a result of which it fails to perform substantially, including in accordance with a Plan or clause 10.1, or for any infringement of a third party’s Intellectual Property Rights, we will, at our sole option, either:

9.5.1. procure for you the right to continue using and possessing the ultra display ads Solution or ultra display ads Cloud, or Goods or Services; or

9.5.2. modify or replace the defective, faulty or infringing part of the ultra display ads Solution, ultra display ads Cloud, Goods or Services without materially affecting the functionality as set out in this Agreement or the ultra display ads Licence so as to avoid the defect, fault, infringement or alleged infringement, provided that if, we having used reasonable endeavours, neither of the above can be accomplished on reasonable terms, we shall refund any ultra display ads Licence fees paid by you in respect of the ultra display ads Solution or ultra display ads Cloud (under a Plan), Goods or Services in respect of the defect, fault or infringement.

9.6. Clause 9.5 shall be your sole remedy in respect of the ultra display ads Solution or ultra display ads Cloud, Goods or Services being defective, faulty or infringing Intellectual Property Rights, and in respect of which you shall make available all the information that may be necessary to help us to identify and remedy the defect or fault, or infringement.

10. Warranty

10.1. ultra display ads Signage warrants and represents that:

10.1.1. it has the right, power and authority to enter into this Agreement and grant to you the rights (if any) contemplated herein and to supply the ultra display ads Solution, ultra display ads Cloud, Goods or Services and that each will on delivery;

(a) conform and perform according to the relevant Specification (or Statement of Work) in all material respects, when used in the manner and equipment directed or recommended in the Documentation;

(b) be free from defects in workmanship and materials, and free from viruses and other malicious code when supplied;

(c) the Goods will be of satisfactory quality (within the meaning of the Sale of Goods Act 1979); and

(d) neither the ultra display ads Solution, ultra display ads Cloud, Goods or Services infringe the Intellectual Property Rights of any third party, and

the Documentation will provide you with adequate instructions to enable you to effectively use the ultra display ads Solution, ultra display ads Cloud, Goods or Services;

10.2. The warranties (and representations) specified above are subject to you giving notice to ultra display ads Signage as soon as reasonably possible upon becoming aware of the breach of warranty (or representation) but in the case of a warranty (or representation) as to conformance and performance according to the Specification, such notice must be given within 30 days (Warranties).

10.3. We do not warrant or represent that the ultra display ads Solution or ultra display ads Cloud shall be:

10.3.1. uninterrupted or error free;

10.3.2. compatible with third party software or equipment, proprietary platform or open source code or solution, other than that described in the Documentation.

10.4. If you have acquired one or some of the ultra display ads Open Source Components then it or they shall be provided to you ‘as is’ and with no warranties whatsoever.

10.5. Any warranties given by us shall be subject to you using the ultra display ads Solution or ultra display ads Cloud, or any part of it, or Goods or Services in compliance with this Agreement, Plan or ultra display ads Licence and the Documentation, and we shall not be liable under this clause for, or required to remedy, any problem arising from:

10.5.1. a failure to install any Version or Release or improvement previously made available or provided by us;

10.5.2. any modification, alteration or repair made by anyone other than us without our express prior written consent; or

10.5.3. any defect or error wholly caused by any equipment or third-party software used in connection with the ultra display ads Solution, ultra display ads Cloud, Goods or Services or any part thereof, other than that described in the Specification.

10.5.4 you making any further use of ultra display ads Solution, ultra display ads Cloud, Goods or Services after giving notice in accordance with Clause 10.2;

10.5.5 you failing to follow our oral or written instructions as to the storage, commissioning, installation, use and maintenance of Goods or (if there are none) good trade practice regarding the same;

10.5.6 the defect arising as a result of the ultra display ads Signage following any drawing, design or Specification supplied by you;

10.5.7 the defect arising as a result of fair wear and tear, wilful damage, negligence, or abnormal storage or working conditions; or

10.5.8 as a result of changes made to ensure compliance with Applicable Laws and Regulations.

10.6. All other warranties and representations as to the ultra display ads Solution, ultra display ads Cloud, or Goods or Services, or any part thereof, whether statutory or implied, are hereby expressly excluded to the fullest extent permitted by law.

10.7. If you are asked by us to return Goods these must be returned to our place of business (which may be discounted from future orders) and we may at our option, repair or replace defective Goods, or refund the price of the defective Goods in full.

10.8 The terms implied by sections 13 to 15 of the Sale of Goods Act 1979 are, to the fullest extent permitted by law, excluded from this Agreement.

11. Our responsibility for loss or damage suffered by you

11.1. We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors or for fraud or fraudulent misrepresentation.

11.2. We will not be liable for damage that you could have avoided by following our advice to apply an update offered to you or for damage that was caused by you failing to correctly follow installation instructions or to have in place the minimum system requirements advised by us.

11.3. If you use ultra display ads Solution or ultra display ads Cloud (including under a ultra display ads Licence or Plan) for any commercial, business or resale purpose we shall have no liability to you for any loss of profit, loss of business or business interruption, loss of reputation or goodwill, loss or corruption of data, loss of anticipated savings or loss of business opportunity.

11.4. You acknowledge that neither the ultra display ads Solution, ultra display ads Cloud, Plan or Goods have been developed to meet your individual requirements, and that it is therefore your responsibility to ensure that the capabilities, facilities and functions as described in the Documentation meet your requirements.

11.5. Subject to the following, in no event shall the aggregate liability of any party to the other (whether in contract, tort (including negligence) or otherwise) and in respect of all claims, losses and damages arising under or in connection with a ultra display ads Licence, Plan or this Agreement exceed:

11.5.1. the value of any ultra display ads Licence or other Fee paid by you for the ultra display ads Solution, ultra display ads Cloud, Goods or Plan in respect of any one claim or series of related claims; and

11.5.2. provided that this shall be subject to an overall limit of the Fees paid in the preceding 12 months before the claim arose under this Agreement or ultra display ads Licence in respect of any and all claims, losses and damages arising under or in connection with this Agreement or ultra display ads Licence.

11.6. One party’s liability to the other in contract, tort (including negligence), misrepresentation (whether innocent or negligent), breach of statutory duty or otherwise arising out of or in connection with this Agreement or ultra display ads Licence shall not extend to any special, indirect or consequential loss or damage whatsoever.

11.7. Notwithstanding the above neither party excludes or limits any liability for any other liability to the extent the same cannot be excluded or limited by law.

12. Our right to terminate

12.1. We may terminate this Agreement or any ultra display ads Licence (including under a Plan) immediately by written notice to you if you commit a material or persistent breach which you fail to remedy (if remediable) within 14 days after the service of written notice requiring you to do so.

12.2. Upon termination for any reason:

12.2.1. all rights granted to you under this Agreement or a ultra display ads Licence shall cease;

11.2.2. you must cease all activities authorised by this Licence or a ultra display ads Licence, and

12.2.3. you must immediately delete or remove the ultra display ads Solution or relevant component of the ultra display ads Cloud from all equipment in your possession and immediately destroy or return to us (at our option) all copies then in your possession, custody or control and, in the case of destruction, certify to us that you have done so.

12.2.4 and you must safeguard and return any Goods over which we retain title.

13. Your right to terminate

13.1. If you are a consumer: You may have a right to terminate this Agreement because of something we have done or are going to do. If you are ending this Agreement for a reason set out at 13.1.1 to 13.1.5 below the Agreement will end immediately and we may refund you subject to any reasonable part-performance fee, or you may be entitled to compensation. The reasons are:

13.1.1. we have told you about an upcoming change to ultra display ads Solution or ultra display ads Cloud, Plan or Goods or Services the terms which you do not agree to;

13.1.2. we have told you about an error in the price or description of ultra display ads Solution or ultra display ads Cloud, Plan or Goods or Services you have ordered and you do not wish to proceed;

13.1.3. there is a risk that supply to you may be significantly delayed because of events outside our control, including Force Majeure;

13.1.4. we have suspended supply to you for technical reasons, or notify you we are going to suspend them for technical reasons, in each case for a period of more than 30 days; or

13.1.5. you have a legal right to end this Agreement because of something we have done wrong.

13.2. Consumer right to change your mind (Consumer Contracts Regulations 2013): For most products bought online you have a legal right to change your mind within 14 days and receive a refund please however note the restrictions in clause 13.1.3.

13.3. You do not have a right to change your mind in respect of:

13.3.1. digital products (i.e. ultra display ads Solution or ultra display ads Player, including under a Plan) after you have started to download or stream these, or

13.3.2. if we delivered the digital content to you immediately, and you agreed to this at the time of ordering, or

13.3.3. once products (i.e. ultra display ads Cloud) have been configured, or in the case of bespoke products (including Goods) once we have committed to produce these, even if the cancellation period is still running, and if you do cancel you must pay us for the products (or Goods) produced up until the time you tell us that you have changed your mind and any applicable notice period (see clause 13.1.4).

13.4. If you wish to terminate this Agreement for any other reason just contact us to let us know. A contract for ultra display ads Cloud or ultra display ads Solution under a monthly Plan will not end until 1 calendar month after the day on which you contact us. We will issue a pro rata credit note in respect of any advance payment you have made for services which will not be provided to you.

14. Communications between us

14.1. If you wish to contact us in writing, or if any condition in this Agreement or ultra display ads Licence requires you to give us notice in writing, you can contact us via email at support@ultra display adssignage.com.

14.2. If we have to contact you we will do so by email or other form of electronic communication.

14.3. You should ensure that any ultra display adssignage.com or ultra display ads.org.uk email addresses are white listed in any email spam filtering.

14.4. You must ensure that you maintain a valid email address in relation to your obligations under this Agreement. This should be recorded in My Account. Failure to maintain a valid email address may result in suspension of your ultra display ads Licence as set out in clause 8.5.

15. How we may use your personal information

15.1. We will only use personal information in accordance with the Data Protection Legislation and as set out in our Privacy Policy.

16. Mitigation

16.1. In respect of any loss or damage suffered or incurred by either party under this Agreement or a ultra display ads Licence, the party which receives the benefit of the indemnity shall take all reasonable steps so as to reduce or mitigate the loss or damage incurred.

17. Entire agreement

17.1. This Agreement contains the whole agreement between the parties relating to its subject matter and supersedes any prior agreements, representations or understandings between them unless expressly incorporated by reference in this Agreement.

17.2. Each party acknowledges that it has not relied on, and shall have no remedy in respect of, any representation (whether innocent or negligent) made but not expressly embodied in this Agreement. Nothing in this clause limits or excludes any liability for fraud or fraudulent misrepresentation.

18. Force majeure

18.1. A party will not be liable if delayed in or prevented from performing its obligations hereunder due to Force Majeure, provided that it promptly notifies the other of the Force Majeure event and its expected duration, and uses reasonable endeavours to minimise the effects of that event.

18.2. If, due to Force Majeure, a party is unable to perform a material obligation, or is delayed in or prevented from performing its obligations for a continuous period of more than 60 days, the other party may, within a further 14 days terminate this Agreement or ultra display ads Licence on notice, otherwise this Agreement or ultra display ads Licence shall continue in full force and effect.

19. Other important terms

19.1. We may assign, subcontract or encumber any right or obligation under this Agreement or ultra display ads Licence, in whole or in part. You may not assign, subcontract or encumber any right or obligation under this Agreement or ultra display ads Licence, in whole or in part, without the prior written consent of ultra display ads Signage or except as expressly permitted in this Agreement.

19.2. No amendment or variation of this Agreement or ultra display ads Licence will be valid unless agreed in writing by an authorised signatory of ultra display ads Signage.

19.3. This agreement does not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this agreement.

19.4. If any clause in this Agreement (or part thereof) is or becomes illegal, invalid or unenforceable under applicable law, but would be legal, valid and enforceable if the clause or some part of it was deleted or modified (or the duration of the relevant clause reduced), the relevant clause (or part thereof) will apply with such deletion or modification as may be required to make it legal, valid and enforceable, and the parties will promptly and in good faith seek to negotiate a replacement provision consistent with the original intent of this Agreement as soon as possible.

19.5. Each of the paragraphs of these terms operates separately. If any court or relevant authority decides that any clauses are unlawful, the remaining clauses will remain in full force and effect.

19.6. Unless otherwise expressly agreed, no delay, act or omission by either party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

19.7. Any Fees or other payments due under this Agreement shall be made without set-off or counterclaim, free and clear of and without deduction of any taxes, levies, duties, charges and withholdings of any kind now or in future imposed in any jurisdiction.

19.8. Provisions which by their terms or intent are to survive termination of this Agreement will do so.

19.9. The parties are independent and not partners, principal and agent, or employer and employee, or in any other relationship of trust to each other.

19.10. Each party will, at its own cost, do all further acts and execute all further documents necessary to give effect to this Agreement.

20. Governing law and jurisdiction

20.1. This Agreement is governed by the law of England and Wales and the courts of England and Wales shall have exclusive jurisdiction to hear any dispute in relation to it (or part thereof), subject to any applicable statutory consumer regulations.